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Introducing Custom Signals: Elevate Your Tracking Game at Clay
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Product Launch | Custom Signals | Read more @here
Announcing custom signals at Clay -- In an era of noise, unique signals win Everyone is tracking the same signals (funding, job changes, news). And the average exec gets bombarded with 80+ cold touches! ๐ฌ Using Custom Signals, you can now:
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๐๐ซ๐๐๐ญ ๐ฎ๐ง๐ข๐ช๐ฎ๐ ๐ฌ๐ข๐ ๐ง๐๐ฅ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ๐ฌ ๐ฆ๐ข๐ฌ๐ฌ: Track website changes, financial filings, social media activity, product usage patterns โ literally anything on the web. Compliance platforms can monitor when prospects announce SOC2 plans. Security firms can track new office openings.
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๐๐ง๐ซ๐ข๐๐ก ๐๐ฏ๐๐ซ๐ฒ ๐ฌ๐ข๐ ๐ง๐๐ฅ ๐ฐ๐ข๐ญ๐ก ๐๐๐๐ฉ๐๐ซ ๐๐จ๐ง๐ญ๐๐ฑ๐ญ: When a prospect changes jobs, don't just say "congrats!" Discover: Did they use your product before? What's their new company's tech stack? What problems are they solving now?
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๐๐๐ญ ๐ข๐ง๐ฌ๐ญ๐๐ง๐ญ๐ฅ๐ฒ ๐จ๐ง ๐ฌ๐ข๐ ๐ง๐๐ฅ๐ฌ ๐ญ๐ก๐๐ญ ๐ฆ๐๐ญ๐ญ๐๐ซ: Route signals to Slack, trigger automations, or notify the right team member. No opportunity falls through the cracks.
Here's 6 Claybooks on Signals to get started with building! https://www.clay.com/claybooks?search=signals
