Introducing Custom Signals: Elevate Your Tracking Game at Clay
Product Launch | Custom Signals | Read more @here
Announcing custom signals at Clay -- In an era of noise, unique signals win Everyone is tracking the same signals (funding, job changes, news). And the average exec gets bombarded with 80+ cold touches! 😬 Using Custom Signals, you can now:
- 1.
𝐂𝐫𝐚𝐟𝐭 𝐮𝐧𝐢𝐪𝐮𝐞 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐦𝐢𝐬𝐬: Track website changes, financial filings, social media activity, product usage patterns — literally anything on the web. Compliance platforms can monitor when prospects announce SOC2 plans. Security firms can track new office openings.
- 2.
𝐄𝐧𝐫𝐢𝐜𝐡 𝐞𝐯𝐞𝐫𝐲 𝐬𝐢𝐠𝐧𝐚𝐥 𝐰𝐢𝐭𝐡 𝐝𝐞𝐞𝐩𝐞𝐫 𝐜𝐨𝐧𝐭𝐞𝐱𝐭: When a prospect changes jobs, don't just say "congrats!" Discover: Did they use your product before? What's their new company's tech stack? What problems are they solving now?
- 3.
𝐀𝐜𝐭 𝐢𝐧𝐬𝐭𝐚𝐧𝐭𝐥𝐲 𝐨𝐧 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫: Route signals to Slack, trigger automations, or notify the right team member. No opportunity falls through the cracks.
Here's 6 Claybooks on Signals to get started with building! https://www.clay.com/claybooks?search=signals
