๐ฐ Good Reads | The Rise of the GTM Engineer | Read here | @here
"๐ฌ๐ผ๐๐ฟ ๐๐ง๐ ๐บ๐ผ๐๐ถ๐ผ๐ป ๐ถ๐๐ปโ๐ ๐๐ป๐ฑ๐ฒ๐ฟ-๐๐๐ฎ๐ณ๐ณ๐ฒ๐ฑ. ๐๐โ๐ ๐๐ป๐ฑ๐ฒ๐ฟ-๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐ฒ๐ฑ."
We wrote out a detailed guide that covers the evolution of GTM engineering, our internal workflows, our customers' organizational models, and how to hire your own talent.
We break down:
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What GTM Engineers ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐ฑ๐ผ โ real-world builds from Clay across sales, marketing, and CX (AI routing, signal digests, expansion alerts)
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The two dominant org models โ GTME in ๐ฅ๐ฒ๐๐ข๐ฝ๐ (Intercom, Canva) vs. ๐๐ฟ๐ผ๐๐๐ต (Ramp, Verkada)
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How to hire and assess your first GTME โ and why ๐ฐ๐๐ฟ๐ถ๐ผ๐๐ถ๐๐ > CS degrees
This is the first piece in a GTM engineering focused Substack we're launching today to help Ops teams step into their most strategic era.
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https://thegtme.substack.com/p/the-rise-of-the-gtm-engineer