Newest Twain Updates for Clay: Custom Variables, Lead Source Integration & More
Integration | Newest updates to Twain in Clay! | @here
💬 Posting on behalf of one of our OG fav partners - Mohamed C.: Twain’s deep research enrichment got three big updates to make well-researched outreach in your Clay tables even more tailored to your prospects 👇
- 1.
Custom variables: Reference any column with a short prompt and Twain will be able to generate unique message frameworks tailored to the exact data available for each row. That’s next level uniqueness.
- 2.
Pick ‘Clay’ as lead source when creating the campaign in Twain: No more sample lead uploads to Twain. Simply pick ‘Clay’ on step one and skip uploading leads and mapping variables. Twain will pull in all data from your Clay table.
- 3.
Returning lead link with every run: All leads run with the deep research enrichment are now stored in the connected Twain campaign. You get a link to the exact lead in case you need to double-check data. Makes edits easier, makes tracking more convenient, makes documentation cleaner.
We’ve got so much love and excitement around Twain’s deep research enrichment but getting the setup right was a bit of a pain so we’re incredibly excited to share these updates with you all today. It is much faster and clearer now 🥰 What does this enable you to do? Example: multi-signal campaign, every prospect has a different combination of buying signals. Without writing any additional prompt Twain will take the combination of signals + your value proposition into context and run an agentic deep research and generate a sequence unique to that prospect. Watch his ~5 min speed run update below, or check out his 24 minute deep dive! P.S. -- yes, you can use Clay credits for this enrichment! No need to get a Twain subscription.
