Introduction of Clay's New Pricing Model with Cheaper Data and Enhanced Features on Growth Plan
Hey everyone! @here Today, we’re introducing a new pricing model. You can read about the new model in depth on our blog, but the highlights are:
- 1.
Data is cheaper. We’re reducing the cost of data in our marketplace by 50–90%, making prices comparable to what you’d pay externally. Data credits always get cheaper as you grow, and we’re cutting the premium on data top-ups from 50% to 30%.
- 2.
Our most advanced features are at a lower price. Clay’s most powerful features - HTTP APIs, CRM integrations, Web Intent, and our new Ads product - are now available on the new Growth plan at $495/mo, $305 less than the old Pro plan.
- 3.
We’re introducing a usage-based platform fee to achieve this, measured in Actions: Pricing now separates data costs (Data Credits) from platform work (Actions), giving you a clearer picture of your spend. Data Credits are now more affordable, and 90% of customers will never hit their Actions limit.
Moving to the new model is optional. You’ll stay on your existing plan by default. If you want to migrate to the new pricing model, you can migrate to new plans at any time. If you want to migrate to any legacy plan other than the one you’re on right now, you can do that through April 10. We hope in the long-run, this pricing changes has 3 key impacts for our partners:
Make it easier to scale in Clay. Partners often tell us Clay is a great place to experiment, but the cost of data pushes them to re-build the same workflows outside of Clay when they're ready to run at scale. Now, by offering data at wholesale prices, we want Clay to be a cost-effective place for GTM engineering at any scale.
Lower cost-of-entry for sophisticated features. By making Pro features available on the new Growth plan for $305 less per mo, we hope to increase the on-ramp for more companies to use Clay, expanding the addressable market for our partners.
Expand the opportunity for more strategic engagements. By smoothing the transition from self-serve to enterprise, we hope to expand our enterprise customer base. Deeper enterprise adoption will create more higher-value opportunities for Agency partners to shift away from running shared infrastructure on behalf of multiple clients and toward the strategic work they're best at.
We've been working on this change for over a year, and are grateful to the many members of this community who gave us feedback to inform this change. If you'd like to learn more, in addition to our blog, we've also published the internal memo behind the change which expands on our reasoning. How AI is priced university.clay.com/docs/ai-pricing Actions & data credits university.clay.com/docs/actions-data-credits Plans & billing https://university.clay.com/docs/plans-and-billing Legacy plans university.clay.com/docs/legacy-plans
