Hey everyone!
Looking for some advice from people who've built TAM lists before.
I'm working on a 150–200 company list for a brand awareness campaign for a company that handles global IT asset procurement, retrieval, storage, and end-to-end lifecycle management across 85+ countries.
The challenge is that this isn't a narrow ICP list—it's a broader TAM. I've been using Apollo, but I feel like the available filters only get me so far. I can filter by industry, headcount, funding, etc., but they don't really help identify companies with things like globally distributed teams, international hiring, or other signals that make them a strong fit.
How would you approach building a high-quality list in this situation?
Would love to hear how you'd tackle this or any resources you'd recommend. Thanks!
