Hey, Neathnalinna S.
One thing I’d recommend is avoiding hard deletes and instead creating lifecycle/status fields for contacts who are no longer with a company so you can preserve reporting history and attribution.
I’ve also been exploring Clay for verification/enrichment workflows to help identify outdated records and flag contacts for review before making CRM updates. Building reusable templates/workflows instead of one-time cleanups seems to make the process much more scalable long term.
Curious to hear how others are handling bounced emails, LinkedIn job changes, and stale contact records as well.
