Hey Ross C. it’s about timing, context and relevancy.
Think about it this way:
From 100 Emails/DMs some get’s per month, if you’re message gets opened, simply because it feels relevant to the receiver, you increase your chances drastically.
Instantly just released this report, showing that most outreach is basically trash and is/will get filtered out before messages are even opened https://instantly.ai/cold-email-benchmark-report-2026
So in 2026 it’s - imo - about increasing timing, context and relevancy, so that someone takes the time to open and read what you say. Will they convert straight away? Probably not. Will they think about it? Yes.
But if your message is not even opened, you basically had 0 impact on the prospect.
Gathering all the info, finding the perfect timing, and the right conversation starter I think is the power of AI.
