Navigating Clay for Growth: Tips for New Users

Hi all! 🌍 Location: Toronto, Canada 👩‍💻 Company / Role: Currently a Senior Data Analyst, pivoting into a growth-focused role that blends strategy, data, and execution. 🔍 Background: 14+ years across GTM, sales, marketing, and analytics. I co-founded a digital marketing agency before transitioning into analytics roles. Now I’m looking to bring it all together into a more cohesive, impact-driven growth path. 🔮 Clay Goals: I’m still new to Clay, but really excited about what it can do—especially for lead sourcing, personalization, and campaign automation. I want to eventually make it a core part of a scalable growth stack. I’ve also noticed more growth teams starting to adopt it, which gave me the push to dive in now rather than later. 🌟 Fun Facts: My three-year-old insists she’s my father and I’m her daughter. I don’t make the rules—I just comply. 🔥 Burning question: For those who picked up Clay in roles that weren’t using it much (yet), how did you build confidence and get hands-on enough so that when the opportunity came, you were ready to hit the ground running? Feel free to add me to LinkedIn.