Building an Automated Outbound Email List for Sales Teams

Andrew M. · 2025-05-07T03:49:52.211Z

Hello! I am just starting to get into Clay and love the product. I've been looking on a solution to build an automated and scalable outbound email list for my Sales team. The goal would be to have ~50 new contacts added to the list based off of a list of ideal customer profile criteria that would rotate. Has anybody ever done something similar or have any tutorials they would share?

Building an Automated Outbound Email List for Sales Teams | Clay

7 comments

· Sorted by Oldest

Channeled
APP
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We can help you build an automated and scalable outbound email list with Clay. Here's a brief guide: 1. Use our account list building feature to create targeted lists based on your ideal customer profile criteria. 2. Utilize our web scraping capabilities to enrich your data and personalize your outreach. 3. Set up a workflow in Clay to automatically add new contacts based on your rotating criteria. 4. For personalized emails, try our template that only requires a full name to generate customized outreach. For detailed tutorials, check out our blog posts on building targeted account lists and using web scraping for data enrichment. If you need more help, you can request assistance from a Clay expert through our platform.
Sources: Claybooks: Write personalized emails based on website data | Clay.com How Rootly used Clay to scale outbound sales with leaner, smarter workflows - The GTM with Clay Blog
Asher
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Hey Andrew M., there definitely ways to do that! That falls under TAM (Total Addressable Marketing) Building. And for checking of ICP, you typically can use AI to verify that the list is indeed accurate. I sort of have an example here that you can take a look at if it helps! It shows you how we go beyond generic list building, but becoming more targeted and accurate in it. https://www.youtube.com/watch?v=JQYCY4cnZeM&t=8s
Channeled
APP
·
·
We can help you build an automated and scalable outbound email list using Clay. Here's a brief guide: 1. Use our account list building feature to create targeted lists based on your rotating ideal customer profile criteria. 2. Utilize our web scraping capabilities to enrich your data and personalize your outreach. 3. Set up a workflow in Clay to automatically add new contacts based on your criteria. 4. For personalized emails, try our template that only requires a full name to generate customized outreach. For detailed tutorials on TAM building and targeted account lists, check out our blog posts. If you need more assistance, you can request human help by clicking on "Talk to a person" in this chat.
Sources: Claybooks: Write personalized emails based on website data | Clay.com Intro to Personalized Outreach at Scale [Automated Outbound] - Clay University How Rootly used Clay to scale outbound sales with leaner, smarter workflows - The GTM with Clay Blog
Andrew M.
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This was helpful but I would love to talk to a human
Bo (.
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Hey, glad to hear you’re enjoying Clay—welcome aboard! Yes, what you’re describing is totally doable. You can build an automated workflow using a Find People or Find Companies block based on your ICP criteria and add it to run on a schedule however as of now, it's not possible to limit it to 50 per run just a total number. Let me know if you have more questions
Andrew M.
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Hi Bo - thanks for getting back to me. I was wondering if there is any chance you are able to meet next week on this topic?
Bruno R.
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Hi Andrew, thanks for your message - let me know if you have any followup questions on Bo's reply above. Would be happy to answer them here!

Channeled
APP
·
·
We can help you build an automated and scalable outbound email list with Clay. Here's a brief guide: 1. Use our account list building feature to create targeted lists based on your ideal customer profile criteria. 2. Utilize our web scraping capabilities to enrich your data and personalize your outreach. 3. Set up a workflow in Clay to automatically add new contacts based on your rotating criteria. 4. For personalized emails, try our template that only requires a full name to generate customized outreach. For detailed tutorials, check out our blog posts on building targeted account lists and using web scraping for data enrichment. If you need more help, you can request assistance from a Clay expert through our platform.
Sources: Claybooks: Write personalized emails based on website data | Clay.com How Rootly used Clay to scale outbound sales with leaner, smarter workflows - The GTM with Clay Blog
Asher
·
·
Hey Andrew M., there definitely ways to do that! That falls under TAM (Total Addressable Marketing) Building. And for checking of ICP, you typically can use AI to verify that the list is indeed accurate. I sort of have an example here that you can take a look at if it helps! It shows you how we go beyond generic list building, but becoming more targeted and accurate in it. https://www.youtube.com/watch?v=JQYCY4cnZeM&t=8s
Channeled
APP
·
·
We can help you build an automated and scalable outbound email list using Clay. Here's a brief guide: 1. Use our account list building feature to create targeted lists based on your rotating ideal customer profile criteria. 2. Utilize our web scraping capabilities to enrich your data and personalize your outreach. 3. Set up a workflow in Clay to automatically add new contacts based on your criteria. 4. For personalized emails, try our template that only requires a full name to generate customized outreach. For detailed tutorials on TAM building and targeted account lists, check out our blog posts. If you need more assistance, you can request human help by clicking on "Talk to a person" in this chat.
Sources: Claybooks: Write personalized emails based on website data | Clay.com Intro to Personalized Outreach at Scale [Automated Outbound] - Clay University How Rootly used Clay to scale outbound sales with leaner, smarter workflows - The GTM with Clay Blog
Andrew M.
·
·
This was helpful but I would love to talk to a human
Bo (.
·
·
Hey, glad to hear you’re enjoying Clay—welcome aboard! Yes, what you’re describing is totally doable. You can build an automated workflow using a Find People or Find Companies block based on your ICP criteria and add it to run on a schedule however as of now, it's not possible to limit it to 50 per run just a total number. Let me know if you have more questions
Andrew M.
·
·
Hi Bo - thanks for getting back to me. I was wondering if there is any chance you are able to meet next week on this topic?
Bruno R.
·
·
Hi Andrew, thanks for your message - let me know if you have any followup questions on Bo's reply above. Would be happy to answer them here!