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Building a Campaign to Target Competitors' Customers with Clay

Felipe de Medeiros Gomes Adriano

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hello! i'm trying to build a campaign targeting competitors customers. I tried to build this list using "Verify technology usage" from HG insights but my competitor is not on the list allowed to search for tool usage. Does anyone know how to uncover this information with clay?

Building a Campaign to Target Competitors' Customers with Clay | Clay

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If your competitor isn't in HG Insights' product preview (which only shows the top 1,000 most used products), try adding the Vendor domain instead (e.g., yourcompetitor.com) in the search field. You can also use additional filters like Product Categories or Attributes to narrow down and find your competitor's technology. For competitor displacement campaigns, check out our Clay table template that shows how to find companies using competitors' tech with HG Insights.
Sources: HG Insights integration overview | Documentation | Clay University Claybooks: Run outbound competitor displacement campaigns with tech stack data | Clay.com Clay integrates with HG Insights, unlocking enterprise-grade technology intelligence for anyone - The GTM with Clay Blog
Channeled
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This thread was picked up by our in-app web widget and will no longer sync to Slack. If you are the original poster, you can continue this conversation by logging into https://app.clay.com and clicking "Support" in the sidebar. If you're not the original poster and require help from support, please post in 02 Support.