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Adding Leads to La Growth Machine Campaigns from Clay | Clay

Adding Leads to La Growth Machine Campaigns from Clay

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Can you add leads to a campaign in La Growth Machine from Clay in the same way that you can add leads straight to a HeyReach campaign from Clay? I see the option to "Update Lead" but no enrichment for "Add Lead to Campaign"

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Hasnain R.
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Hey Jed M.! Unlike HeyReach, La Growth Machine doesn’t have a native “Add Lead to Campaign” action in Clay yet. You’ll need to: Use “Update Lead” if the lead already exists in LGM. Or use Zapier or LGM API via webhook from Clay to add new leads to a campaign. Let me know if you want help setting that up!
Oliver M.
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For LGM Jed M. you need to add the lead to an audience and then add the audience to the campaign. So from clay add/update lead to an audience (you can create a new audience if need be) and then within LGM associate the audience with the campaign
Clay
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Unlike HeyReach which has a direct "Add Lead to Campaign" action, La Growth Machine works differently. With La Growth Machine, you use the "Create or Update Lead" action to add leads to an audience first, then associate that audience with your campaign within LGM. Steps: 1. Use Clay's "Create or Update Lead" action for La Growth Machine 2. Select your target audience (must be created in LGM first) 3. Within La Growth Machine, associate that audience with your campaign This workflow achieves the same result as HeyReach's direct campaign addition, just with an extra step of audience management.
Sources: La Growth Machine integration overview | Documentation | Clay University La Growth Machine integration overview | Documentation | Clay University La Growth Machine integration overview | Documentation | Clay University Add lead to campaign with HeyReach | Clay.com Add Lead to Campaign with HeyReach
Sayli G.
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Hello Jed! Thanks for reaching out! We do indeed have the option to create or add lead to La Growth within Clay:
(49 kB)
Channeled
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