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How to Identify Company Products Using Website and LinkedIn Data

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Hi, team! Could you please share the best approach to identify what products or solutions a company is offering? I have access to data such as the company's website and LinkedIn profile. Examples of desired outputs: AI-powered health apps, cancer cell monitoring solutions, etc. Thank you!

  • Avatar of Channeled
    Channeled
    APP
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    To identify a company's products and solutions using their website and LinkedIn profile, follow this approach: 1. Start with the company's website and LinkedIn URL as your foundation points. 2. Look for these key data points: • Company Description: This provides an overview of what the company does and their main focus • Company Product Description: Details about their specific products and solutions • Company Keywords: Key terms that describe their focus and industry • Company Product Reviews: To understand their offerings through customer experiences 3. Use the company's LinkedIn profile to: • Review their company overview • Check their recent updates and featured content • Analyze their industry categorizationThis structured approach will help you build a comprehensive understanding of their product offerings and solutions. Sources: Lead Scoring [Clay 101] - Clay University Data points: Contact Linkedin Connection Count | Clay.com Data points: Company Product Description | Clay.com

  • Avatar of Oleksii I.
    Oleksii I.
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    Could you also let me know if there are any templates or playbooks available for this process?

  • Avatar of Channeled
    Channeled
    APP
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    Yes, we have several templates that can help you identify and analyze company products and solutions: 1. A workflow template that helps you: • Find similar companies to your target prospects • Analyze their products and promotions • Capture detailed promotional information • Check specific product and service offerings 2. Another template allows you to: • Find and enrich business information • Access company websites and reviews • Create detailed analysis of their offerings 3. For publicly traded companies, there's a template to: • Access and analyze 10-K reports • Extract information about their products and strategic initiatives • Identify key business challenges and prioritiesYou can access these templates through our platform and follow the detailed instructions in the accompanying Claybooks. Sources: Find retail companies with active promotions | Clay Find Key Decision Makers at any Company with just a Website URL | Clay Claybooks: Extract data from hundreds of 10-K reports in minutes | Clay.com

  • Avatar of Oleksii I.
    Oleksii I.
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    Could you also let me know if there are any specific prompts, formulas, or configurations for Claygent to effectively parse a company's website and LinkedIn profile? The goal is to extract clear insights about their products or solutions, such as "AI-powered health apps" or "cancer cell monitoring solutions."

  • Avatar of Channeled
    Channeled
    APP
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    Yes, Claygent can help you analyze company websites and LinkedIn profiles effectively. Here's how to use it: 1. Access Claygent through the enrichment panel in your Clay workspace under the Tools section > AI. 2. You can use Claygent to: • Research if companies offer specific products or services • Extract company descriptions and summaries • Analyze company information from unstructured data 3. For LinkedIn profiles specifically, Claygent can: • Extract work experience details • Gather company descriptions and summaries • Analyze company information and updates • Find related content like blogs and interviews that mention productsTo get started, use our preset templates which are designed for common tasks - they'll help you understand how to structure effective prompts for your specific needs. Sources: Claygent: AI Web Scraper [Automated Outbound] - Clay University Claygent: AI Web Scraper [Clay 101] - Clay University Clay AI Capabilities

  • Avatar of Channeled
    Channeled
    APP
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    Hi Oleksii I.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:

  • Avatar of Channeled
    Channeled
    APP
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    Thank you so much for sharing your feedback Oleksii I.!