How do I write in html in the messages section in Clay?

You can add HTML formatting to messages in Clay using two methods: Option 1: Using ChatGPT enrichment ** Add an enrichment and instruct ChatGPT to add HTML tags like: "Add <p> at the start of every paragraph and </p> at the end" or "Insert <br> at the end of every line for line breaks" Option 2: Using Clay's formula feature ** Create a formula column and use prompts like: "Add html formatting <p> before every paragraph and </p> after every paragraph break from this column" Important notes: ** Different sequencers have varying HTML support - Lemlist, Smartlead, Outreach, Customer.io, Reply.io, and La Growth Machine support HTML ** Use <br> or <p> tags for line breaks since newlines get replaced with spaces * After formatting, re-link the result in your sequencer and activate the HTML editor to review formatting

Sources: FAQ: How can I format my text with line breaks and paragraphs before sending it to my email sequencer? Message drafting overview | Documentation | Clay University