You can add HTML formatting to messages in Clay using two methods:
Option 1: Using ChatGPT enrichment
** Add an enrichment and instruct ChatGPT to add HTML tags like: "Add <p> at the start of every paragraph and </p> at the end" or "Insert <br> at the end of every line for line breaks"
Option 2: Using Clay's formula feature
** Create a formula column and use prompts like: "Add html formatting <p> before every paragraph and </p> after every paragraph break from this column"
Important notes:
** Different sequencers have varying HTML support - Lemlist, Smartlead, Outreach, Customer.io, Reply.io, and La Growth Machine support HTML
** Use <br> or <p> tags for line breaks since newlines get replaced with spaces
* After formatting, re-link the result in your sequencer and activate the HTML editor to review formatting