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Tips for Tracking New Company Case Studies Online | Clay

Tips for Tracking New Company Case Studies Online

·Jul 10, 2025 09:28 PM·

I'm looking for the best ways to track when a company releases a new case study on their website? Got any recommendations?

5 comments

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Clay
APP
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Use Custom Signals to monitor websites for specific changes on a regular schedule. You can track technology adoption, hiring profiles, and new feature rollouts automatically. Set up RSS feeds to track new business announcements and publications. Use PredictLeads to find recent news and events for company domains. Monitor company updates with Owler to access news, press releases, and blog posts using the company's domain. Schedule automated runs using our AI tool to create unique signals for case study releases.
Sources: Custom Signals | Documentation | Clay University Custom Signals | Documentation | Clay University Claybooks: Signals: Monitor company news to uncover urgent buyer needs | Clay.com Find Most Recent News with PredictLeads Find Company Updates with Owler Track new business locations, funding announcements, acquisitions and intent data by puling information from RSS Feed | Clay
Mike P.
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I don't have a specific table, looking for general advice to start
LuisArturo
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Hey there Mike thanks for reaching out, this is an interesting use case here! What you can try here, is to first use a "News & Fundraising" Signal to check for any mentions "Innovation/Experiments/Initiatives", or any other tag that may fit in this use case.
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Mike P.
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hmmm how about monitoring their "case studies" page for changes? Would that work?
LuisArturo
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Yes that is also good method to use here. If it is possible to set it up on the company page, then using our RSS Feed option could definitely help here. Here is some additional material on this feature: https://www.loom.com/share/d15c07e614844779a3f6e2b183bd71ac?sid=5386db47-8e87-4bc1-9e62-1df09c3e8a09