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Choosing the Right Enrichment Tools for ICP Research | Clay

Choosing the Right Enrichment Tools for ICP Research

·Jul 09, 2025 07:37 AM·

which entichment and waterfall i should choose to try to find the icp that is mostly cio, it managers, mine is a free tier so apollo wont work, and datagrm is not showing me any results

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For finding CIOs and IT managers, use Clay's "Find People" enrichment to search directly for contacts matching your ICP criteria. Since you're on the free tier and Apollo/Datagrm aren't working, Clay has 100+ integrated data providers you can access without additional subscriptions. Recommended approach: 1. Use "Find People" search with job titles like "CIO" and "IT Manager" 2. Set up waterfall enrichment for work emails to maximize coverage across multiple providers like Prospeo, DropContact, Hunter, and others 3. Test with 10 rows first to monitor performance before scaling The waterfall feature searches multiple providers in order and only charges when data is found, maximizing your coverage while minimizing credit usage.
Sources: Enrich Companies (Waterfalls) [Clay 101] - Clay University FAQ | Clay.com Personalized outreach at scale that’s a win-win | Clay.com Claybooks: Source and enrich ICP-fit contacts and companies within your TAM | Clay.com