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Troubleshooting Work Email Waterfall Validation Issues | Clay

Troubleshooting Work Email Waterfall Validation Issues

·Jul 01, 2025 12:11 AM·

My work email waterfall isn't pulling the emails that the waterfall finds and validates into the final consolidated "Work Email" column - any idea why? I've spot checked and the vast majority of emails being returned are false for catch all and valid.

2 comments

· Sorted by Oldest

Clay
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The waterfall continues running even after finding an email when that email fails validation. Only validated emails appear in the final consolidated column - if emails are found but don't pass validation, they won't populate there. Check the hidden validation columns to see why emails aren't passing validation. Unhide these columns in the Columns Panel to inspect the detailed validation steps. The waterfall logic triggers the next provider to run when an email is found but invalid. If you want to be less strict, you can adjust your validation settings or choose a different validation provider in your waterfall configuration.
Sources: Enrich People (Waterfalls) [CRM Enrichment] - Clay University Enrich People (Waterfalls) [CRM Enrichment] - Clay University Enrich People (Waterfalls) [Clay 101] - Clay University
Channeled
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