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Identifying ESP Providers for Your Leads: Tips and Options
What's the best way to identify the ESP provider for my leads? Is there a default enrichment from Clay or a recommended affordable option?
What's the best way to identify the ESP provider for my leads? Is there a default enrichment from Clay or a recommended affordable option?
Clay doesn't have native data but provides access to 100+ external enrichment tools through our credit-based marketplace. For email identification, we offer waterfall enrichment that searches multiple email providers in order and only charges when a result is found. The waterfall comes with pre-arranged email providers optimized for coverage, and you can add or reorder providers as needed. We provide wholesale rates from providers, making it very affordable - often 1/5th the cost of alternatives like Zoominfo. Your Clay subscription includes access to these data sources with no additional subscriptions needed. To get started, click "Add enrichment" and search for "Work Email" to configure your waterfall.
Hi, Great question! While Clay doesn’t currently offer a default or built-in enrichment specifically for identifying ESP providers, there are a few flexible options you can explore: 1. Use Clay’s Data Marketplace Clay functions as a data marketplace, giving you access to 100+ integrated providers rather than relying on a single source. For email-related enrichments, you can: ** Leverage waterfall enrichments, which sequentially check across 7–15 different providers. ** Tap into popular tools like: 2. Keep Costs Efficient ** Work email enrichments typically cost around 2–3 credits per successful result. ** You’re only charged for successful results — if the first provider returns a valid email, you won’t be charged for any others. ** All emails are automatically validated using tools like ZeroBounce or Debounce to ensure accuracy. 3. Bring Your Own API Key If you already subscribe to tools like ZoomInfo or Apollo, you can: ** Connect your API keys directly to Clay, allowing you to use your existing data contracts. ** Any enrichments that run through your own providers will not use Clay credits. ** This is a great way to make the most of tools you're already paying for. Let me know if you’d like help setting this up or exploring which enrichment path is best for your use case! -Nicole