Navigating Cold Email Challenges: Solutions for High-Ticket Businesses

·Sep 23, 2025 03:32 PM·

yes it sucks. cold email is getting harder to do bcs of google and more expensive. Clay jumping in with amazing solution, but it's already the most expensive part of tech stack. idk I think what we can do is work with high-ticket businesses and raise our prices as well.

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2 comments

· Sorted by Oldest

Stephanie H.
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And new market entrants like https://0.email/ could help avoid called email altogether
Petar R.
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Yes, these tools will change the game. Mixmax: https://success.mixmax.com/en/articles/11725949-cold-email-shield Another example. Not sure if it will be totally impossible / not worth to send cold emails. 5 years ago we would think no one would set up 300 mailboxes to send 6000 emails. And we see new interesting roles and new tools helping people actually do it. I'm sure there's something Instantly, Smartlead and Clay know about potential of cold email. Their whole businesses are around outreach. Well, Clay could adapt easily due to different use-cases, but Instantly and Smartlead would be done.

Stephanie H.
·
·
And new market entrants like https://0.email/ could help avoid called email altogether
Petar R.
·
·
Yes, these tools will change the game. Mixmax: https://success.mixmax.com/en/articles/11725949-cold-email-shield Another example. Not sure if it will be totally impossible / not worth to send cold emails. 5 years ago we would think no one would set up 300 mailboxes to send 6000 emails. And we see new interesting roles and new tools helping people actually do it. I'm sure there's something Instantly, Smartlead and Clay know about potential of cold email. Their whole businesses are around outreach. Well, Clay could adapt easily due to different use-cases, but Instantly and Smartlead would be done.