Home

Clay Announcements
Discuss Anything
GTM Career Advice
Introduce Yourself
Member Spotlight
Share Content and Events
Share Full-time Jobs
Share Part Time Jobs
Share Tables, Tools, and Workflows

Community Guidelines

Hire GTME Talent
Explore Events

Powered by Tightknit

Discuss Anything

Exploring Alternatives to 6sense for B2B Demand Generation Tools | Clay

Discuss Anything

Exploring Alternatives to 6sense for B2B Demand Generation Tools

·Nov 18, 2025 08:24 PM·

has anyone looked at 6sense and Clay for b2b gtm/demand gen? Are there lighter/cheaper tools than 6sense that get the job done? any answers/opinions greatly appreciated

7 comments

· Sorted by Oldest

Abdul S.
·
·
Hey Grant C. yes, i’ve tested 6sense alongside clay for B2B GTM and demand gen it works well if you’ve got the budget and an ops setup that can actually activate the intent data for most teams, it ends up heavier than needed if you want a lighter and cheaper stack clay paired with Bombora, ZoomInfo Intent, or RollWorks gets you most of the value without the enterprise overhead clay handles the data, scoring, routing, and automation, and the intent layer just plugs in on top if you want, i can share a few stack setups depending on your budget and team size.
Imran P.
·
·
There are a bunch of tools in this space (including ours) - are you looking for specific type of intent data that 6s provides or are you looking for orchestration of digital campaigns? 6s does a bunch of things 😊
😯1
Arpit C.
·
·
Grant C. Depends on what you're trying to use 6sense for. Like Imran P. said, there are lots of newer tools you can use to fill the gaps and leverage Clay's functionality alongside those tools.
Grant C.
·
·
Arpit C. any recommnedations?
Arpit C.
·
·
In terms of tools?
Grant C.
·
·
yes
Grant C.
·
·
to replace 6sense functionality-wise at lower cost and/or more flexibility in pricing