Matt K. My free trial just ended so I can't get any screenshots, but basically I got a list of companies that had shown "intent" based on keywords. My company offers remote water monitoring, so our test case was "water meter". Any company that the ZoomInfo "black box" determined was looking for water meters got served up. Then, I'd filter that down based on NAICS code of our ICP, created a "buyer group" of job titles and levels most likely to be decision-makers, and then shoved all of those contacts into our CRM to kick off an outbound sequence.
All that said, I took Abdul S.’s advice and used ChatGPT to help me replicate this in Clay! And it turns out I am getting almost 3x the number of leads and the contact info is much more accurate. Glad I didn't pay the $860 a month for ZoomInfo.
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