Launching a Cold Email Campaign for Local Business IT Services

·Oct 20, 2025 03:08 PM·

Hello everyone I'll be launching a cold email campaign targeting local businesses to offer them website development, mobile app development and other IT related stuff. Im planning to find whether the companies have a) websites b) any mobile app. Is there anything else I'd look out for? Has anyone done something similar before? What did your enrich your lead lists with?

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2 comments

· Sorted by Oldest

Kabeer A.
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Hey Sumayyah, great plan! Along with checking for websites and apps, you might also look at tech stack (BuiltWith), Google Business profiles, and social presence these help you see how digitally mature a company is. You can even add traffic data or recent hiring activity to spot businesses likely to invest in IT. I’ve built a similar Clay workflow before and can share how I structured it if you’d like.
Muhammad S.
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Sumayyah B. Add industry/niche (to personalize it “we’ve built sites or applications for similar {{Cafe}} Online presence Website quality (even if website is present you can target for maintenance or upgrade) Tech gaps (no booking page, no contact form etc etc)

Kabeer A.
·
·
Hey Sumayyah, great plan! Along with checking for websites and apps, you might also look at tech stack (BuiltWith), Google Business profiles, and social presence these help you see how digitally mature a company is. You can even add traffic data or recent hiring activity to spot businesses likely to invest in IT. I’ve built a similar Clay workflow before and can share how I structured it if you’d like.
Muhammad S.
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·
Sumayyah B. Add industry/niche (to personalize it “we’ve built sites or applications for similar {{Cafe}} Online presence Website quality (even if website is present you can target for maintenance or upgrade) Tech gaps (no booking page, no contact form etc etc)