Effective Wild Clay Ideas for Lead Generation and Engagement

Hannah S. · 2025-12-04T18:05:02.966Z

What are some wild Clay ideas that have actually worked - things that genuinely generated leads, pipeline, or strong engagement? :arc: For example, we enrich office addresses and send gifts with no heads-up, and the surprise element has been working really well!

5 comments

· Sorted by Oldest

Yukta S.
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Let me share you something very quickly
Yukta S.
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Here are 7 creative campaigns you can run fully on automation using Clay + APIs.
1.
ABM Holiday Card Campaign
ICP: Top 100 - 200 Dream Accounts. Campaign Options:
Handwritten Note using (PostGrid/Snapp/Scribeless API)
Gift Hamper or Mystery Box using (Sendoso/Swag.com/Reachdesk API)
Workflow:
Build target account list in Clay
Enrich firmographic and Contact data
Use AI to qualify right fit prospects
Use AI to research each account for generating personalized messaging (non-sales, genuine)
Send via chosen API
Include QR code on physical item linking to personalized landing page
Use Clay's Webflow integration to create custom landing pages:
Their company logo prominently displayed
Their company name in headline
Contact's name personalized throughout
Embed Sendspark AI-personalized video demo (their name spoken by you)
Custom analysis: "Why [Your Solution] fits [Their Company]"
Add a case study from similar company
--------------------------------------------------------------------------
1.
Lost/Inactive Customer Win-Back Campaign
ICP: Customers who churned or went inactive in the past 12 months. Campaign Options:
Handwritten Note (PostGrid/Snapp/Scribeless API)
Gift Hamper (Sendoso/Swag.com/Reachdesk API) - for high-value accounts only
Workflow:
Pull lost/inactive customers from CRM into Clay
Filter by ICP fit, previous ACV, engagement history
Use AI to analyze why they left:
Parse CRM notes, support tickets, churn surveys
Identify patterns: pricing, missing features, poor onboarding, competitor switch
Generate personalized holiday messages addressing their specific situation:
Acknowledge they left (no avoidance)
Reference what's changed since they left (new features, pricing, team)
No pressure re-engagement message
Send via chosen API
Include QR code to custom Webflow landing page:
Personalized with their company name + logo
Embed Sendspark AI video: "[Contact Name], here's what's changed since you left [Your Product]"
Address their specific churn reason directly
Show new features/improvements that solve their original pain point
Offer: 3-month free trial to entire team or deeply discounted re-activation
Track QR code scans and landing page visits
Route engaged accounts to Customer Success team for follow-up
💗3
Yukta S.
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·
Someone had wrote about it somewhere and I had copied pasted it in my notes app 😭let me know if you would like more
😂1
Hannah S.
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·
haha this is great! thank you - and yes, would love to see more 🙏
Bernardo
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·
Great stuff!
♥️1

Effective Wild Clay Ideas for Lead Generation and Engagement | Clay

Yukta S.
·
·
Let me share you something very quickly
Yukta S.
·
·
Here are 7 creative campaigns you can run fully on automation using Clay + APIs.
1.
ABM Holiday Card Campaign
ICP: Top 100 - 200 Dream Accounts. Campaign Options:
Handwritten Note using (PostGrid/Snapp/Scribeless API)
Gift Hamper or Mystery Box using (Sendoso/Swag.com/Reachdesk API)
Workflow:
Build target account list in Clay
Enrich firmographic and Contact data
Use AI to qualify right fit prospects
Use AI to research each account for generating personalized messaging (non-sales, genuine)
Send via chosen API
Include QR code on physical item linking to personalized landing page
Use Clay's Webflow integration to create custom landing pages:
Their company logo prominently displayed
Their company name in headline
Contact's name personalized throughout
Embed Sendspark AI-personalized video demo (their name spoken by you)
Custom analysis: "Why [Your Solution] fits [Their Company]"
Add a case study from similar company
--------------------------------------------------------------------------
1.
Lost/Inactive Customer Win-Back Campaign
ICP: Customers who churned or went inactive in the past 12 months. Campaign Options:
Handwritten Note (PostGrid/Snapp/Scribeless API)
Gift Hamper (Sendoso/Swag.com/Reachdesk API) - for high-value accounts only
Workflow:
Pull lost/inactive customers from CRM into Clay
Filter by ICP fit, previous ACV, engagement history
Use AI to analyze why they left:
Parse CRM notes, support tickets, churn surveys
Identify patterns: pricing, missing features, poor onboarding, competitor switch
Generate personalized holiday messages addressing their specific situation:
Acknowledge they left (no avoidance)
Reference what's changed since they left (new features, pricing, team)
No pressure re-engagement message
Send via chosen API
Include QR code to custom Webflow landing page:
Personalized with their company name + logo
Embed Sendspark AI video: "[Contact Name], here's what's changed since you left [Your Product]"
Address their specific churn reason directly
Show new features/improvements that solve their original pain point
Offer: 3-month free trial to entire team or deeply discounted re-activation
Track QR code scans and landing page visits
Route engaged accounts to Customer Success team for follow-up
💗3
Yukta S.
·
·
Someone had wrote about it somewhere and I had copied pasted it in my notes app 😭let me know if you would like more
😂1
Hannah S.
·
·
haha this is great! thank you - and yes, would love to see more 🙏
Bernardo
·
·
Great stuff!
♥️1