Improving Google Domain Search Accuracy for Company Names

Feedback for the team, I am finding the Google "Find Domain from company name" enrichment pretty much useless. It very often returns a random web page or blog that had the company name, and not the actual company domain. This happened for around half of my list so I had to throw it all out and use Claygent instead. Not sure if there's a way around this but yea if not this would be a good feature to improve You can see in my screenshot it's returning a company domain that's different from the company name, it did this for the bulk of my list.

29 comments

Jacob V.
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I'd actually disagree, I used it just last week and it performed very well. One trick is to make a formula and put the industry at the end of the company name (if your list is industry specific). For example, Accumax might be the name of the company, but if they are in the mortgage space then stick that at the end so it would say "Accumax Mortage". This can help refine results.
Arturo O.
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Hey Alexander, thanks for the great feedback! I've seen similar issues before but quite complex to address since the results this API pulls are very similar or even the same as if you were to run an individual Google search outside of Clay. As Jacob mentioned, there could be ways to refine it and increase accuracy. I've actually been relying more on AI / Claygent for similar tasks to have some degree of confidence on the end result as AI would supposedly analyze its findings before it outputs a response if prompted to double-check. AI could be especially useful if there there several companies with similar names or words to ensure you get closer or exactly the right one. Hope that helps!
AJ C.
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Thanks Jacob V.
AJ C.
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Appreciate it Arturo, yes I figure claygent will be better here going forward!
AJ C.
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Is there an easy way to analyze the results Google gave me, to check if it's the likely the right domain or not?
AJ C.
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Roughly half the results came back were industry blogs/other websites, but half were the correct domain
AJ C.
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maybe something like using GPT for this, or making a formula to see if the domain it returned contains text from the original company name?
Bruno R.
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Hi Alexander, thanks for reaching out. Could you please share a link to the table you're working on? One effective approach, which you can run without spending additional credits, might be to leverage our formulas feature to detect specific patterns within the domains or URLs generated by the "Find Domain from Company Name" enrichment columns. This would allow you to identify and flag unique identifiers, enabling you to filter your view and isolate the valid domains more efficiently.
AJ C.
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this is the template https://app.clay.com/workspaces/310596/tables/t_GFr7GoYDsgVi/views/gv_AdYy6VMfm9Nr but I already deleted the Google column
AJ C.
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What would be an example of a formula that could check the output of the Google domain finder column, and filter to isolate valid domains?
Bo (.
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Hey Alexander, thanks for reaching out! 😊 Just to clarify, if you’re referring to finding a valid email using the Google column, I wouldn’t recommend using Google columns for this. Instead, using Claygent is a better option, as it helps find the exact domain, and you can also review the reasoning to adjust the prompt or understand the confidence score. If you’re asking about verifying if a URL is valid, we have a validity checker that can help with that. Let me know if you need more details! 😊 https://downloads.intercomcdn.com/i/o/1193301702/268797c1117ea5d4e5db5a1d/CleanShot+2024-09-25+at+_250jAngZgF%402x.png?expires=1727298000&signature=ed28aac53d63e6991430ab977980fd55da7a93ce9edbedbccc6639a3cbc67aa7&req=dSEuFcp%2BnIZfW%2FMW1HO4zWBRcEqJ40XJrqbBjASbv5wQ%2FIhP9uKBQNhD8bAl%0AOYqY%0A
AJ C.
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Thanks Bo!
AJ C.
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It's not necessarily if the URL is valid, but if it's actually the one for the company
AJ C.
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So when I did a "Find Company Domain with Google" enrichemnt, it was giving me tonss of third party sites, that had referenced the company name
AJ C.
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For example, giving me the URL of a blog that referenced the company name, rather then the website of the company name itself, which is what we need to be able to enrich and find contacts
AJ C.
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what do you think?
AJ C.
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Bo (.
Bruno R.
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Hi Alexander, thanks for following up on this. Could you clarify why you've used Claygent to return the company domains here? While this is a potentially robust approach, you may have better luck with using our "find domain" waterfall feature and then deploying Claygent opportunistically for those instances where the domain was not found. I went ahead and set this up in your table for you: https://www.loom.com/share/d9e9884a49794e468c2f4be07a8be332?sid=7333a74d-ab08-443f-85ac-8e59b95bd2b3 I hope this was helpful. If there's anything else I can assist you with, please let me know!
AJ C.
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Hey Bruno R. Yes it's because of what I mentioned in a different support channel this week. Googles Domain search has been very unreliable
AJ C.
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I used the Clearbit domain search, and then used Claygent for whatever Clearbit couldn't find, rather then Google, so I made my own waterfall.
AJ C.
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Google's domain search has been returning me domains that are not the actual company name, it has been very frequently returning a domain of a blog or something that mentioned the company name, but not the domain of the company. It's giving me 3rd party sites
Daniela D.
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Hey Alexander! Thanks for the reply. Do you have a table that has those results (3rd party sites)? Happy to look into this. For context, the Google domain search returns a website based on the results of a Google search query. If there are similar names or descriptors for a company in the search results, it may result in incorrect results being returned. If you can share some examples, we’ll run some checks and troubleshoot further.
Channeled
APP
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We haven't heard back from you in a bit, so we're going to go ahead and close things out here - feel free to let us know if you still need something!
Channeled
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Hi AJ C.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
AJ C.
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Hey, sorry Daniela D. I already deleted that table because the results were very un-usable.
AJ C.
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Is there any workarounds in general for that?
AJ C.
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or perhaps it's better to just use claygent instead
Bo (.
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Hey Alexander, thanks for the update! Since you’ve already deleted the table, no worries. As for workarounds, using Claygent could indeed be a better option in this case, especially if Google domain search results are frequently returning third-party sites. You could specify to not return those in a prompt and with the AI logic it would prevent that from happening. If you need help with the prompting : https://chatgpt.com/g/g-JVprjhnWI-claygent-prompt-engineer Let me know if you’d like help setting that up or exploring other options! 😊
AJ C.
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ty!