Improving Google Domain Search Accuracy for Company Names

AJ Cassata · 2024-09-24 10:08:05.086174+00

Feedback for the team, I am finding the Google "Find Domain from company name" enrichment pretty much useless. It very often returns a random web page or blog that had the company name, and not the actual company domain. This happened for around half of my list so I had to throw it all out and use Claygent instead. Not sure if there's a way around this but yea if not this would be a good feature to improve You can see in my screenshot it's returning a company domain that's different from the company name, it did this for the bulk of my list.

Improving Google Domain Search Accuracy for Company Names | Clay

Jacob Vandenbark
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I'd actually disagree, I used it just last week and it performed very well. One trick is to make a formula and put the industry at the end of the company name (if your list is industry specific). For example, Accumax might be the name of the company, but if they are in the mortgage space then stick that at the end so it would say "Accumax Mortage". This can help refine results.
Arturo (Clay)
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Hey Alexander, thanks for the great feedback! I've seen similar issues before but quite complex to address since the results this API pulls are very similar or even the same as if you were to run an individual Google search outside of Clay. As Jacob mentioned, there could be ways to refine it and increase accuracy. I've actually been relying more on AI / Claygent for similar tasks to have some degree of confidence on the end result as AI would supposedly analyze its findings before it outputs a response if prompted to double-check. AI could be especially useful if there there several companies with similar names or words to ensure you get closer or exactly the right one. Hope that helps!
AJ Cassata
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Thanks Jacob Vandenbark
AJ Cassata
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Appreciate it Arturo, yes I figure claygent will be better here going forward!
AJ Cassata
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Is there an easy way to analyze the results Google gave me, to check if it's the likely the right domain or not?
AJ Cassata
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Roughly half the results came back were industry blogs/other websites, but half were the correct domain
AJ Cassata
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maybe something like using GPT for this, or making a formula to see if the domain it returned contains text from the original company name?
Bruno (Clay)
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Hi Alexander, thanks for reaching out. Could you please share a link to the table you're working on? One effective approach, which you can run without spending additional credits, might be to leverage our formulas feature to detect specific patterns within the domains or URLs generated by the "Find Domain from Company Name" enrichment columns. This would allow you to identify and flag unique identifiers, enabling you to filter your view and isolate the valid domains more efficiently.
AJ Cassata
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this is the template https://app.clay.com/workspaces/310596/tables/t_GFr7GoYDsgVi/views/gv_AdYy6VMfm9Nr but I already deleted the Google column
AJ Cassata
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What would be an example of a formula that could check the output of the Google domain finder column, and filter to isolate valid domains?
Bo (Clay)
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Hey Alexander, thanks for reaching out! 😊 Just to clarify, if you’re referring to finding a valid email using the Google column, I wouldn’t recommend using Google columns for this. Instead, using Claygent is a better option, as it helps find the exact domain, and you can also review the reasoning to adjust the prompt or understand the confidence score. If you’re asking about verifying if a URL is valid, we have a validity checker that can help with that. Let me know if you need more details! 😊 https://downloads.intercomcdn.com/i/o/1193301702/268797c1117ea5d4e5db5a1d/CleanShot+2024-09-25+at+_250jAngZgF%402x.png?expires=1727298000&signature=ed28aac53d63e6991430ab977980fd55da7a93ce9edbedbccc6639a3cbc67aa7&req=dSEuFcp%2BnIZfW%2FMW1HO4zWBRcEqJ40XJrqbBjASbv5wQ%2FIhP9uKBQNhD8bAl%0AOYqY%0A
AJ Cassata
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Thanks Bo!
AJ Cassata
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It's not necessarily if the URL is valid, but if it's actually the one for the company
AJ Cassata
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So when I did a "Find Company Domain with Google" enrichemnt, it was giving me tonss of third party sites, that had referenced the company name
AJ Cassata
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For example, giving me the URL of a blog that referenced the company name, rather then the website of the company name itself, which is what we need to be able to enrich and find contacts

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