Streamline Paid Media Campaigns with Synter and Clay Integration

Alpha version of SynterMedia.AI is now available. It has an integration with Clay, Claude, and all major Ad Platforms like Google, Reddit, Meta and Linkedin. Using Clay Audiences for Paid Media Campaigns with Synter Clay users already know the power of building precise prospect lists with enriched data. But what happens after you’ve built that perfect audience? Most marketers hit a wall: manually exporting CSVs, reformatting data for each ad platform, waiting for match rates, and repeating the whole process when your Clay table updates. Synter connects directly to your Clay tables and syncs audiences to Google, Meta, LinkedIn, Microsoft, Reddit, and programmatic DSPs like The Trade Desk and StackAdapt. When your Clay data changes, your ad audiences update automatically. How it works: Build your audience in Clay using whatever enrichment and filtering logic you need Connect Synter to your Clay workspace and select your table Map the relevant fields (email, company domain, LinkedIn URL, etc.) to each platform’s audience format Synter pushes matched audiences to your connected ad accounts and keeps them in sync What this unlocks: You can run account-based campaigns where your targeting stays current with your CRM and enrichment data. Launch a new ICP segment in Clay and have it running as a LinkedIn matched audience within hours instead of days. Suppress existing customers across all channels by connecting your customer table. Layer intent signals from Clay enrichments onto your paid media targeting without manual exports. Platform-specific matching: Different platforms accept different identifiers. LinkedIn wants company names and domains. Meta and Google work best with hashed emails. Synter handles the formatting and hashing requirements for each platform so you can use whatever data Clay provides. If you’re already investing time building audiences in Clay, Synter turns that work into expanding into paid media campaigns.