Optimizing Brand Targeting with Clay's E-Commerce Data Insights

Hey everyone Another practical use case from our Clay experiments. Here, we identified the right apparel and fashion brands to target by estimating their e-commerce volume using website traffic. Team usually invest in just one data tool but Clay’s waterfall enrichment allows you to pull traffic data across multiple sources:

If one source didn’t have the data, the next one kicked in automatically. We added conditions to save credits:

Then we marked companies as valid only if traffic exceeded a certain monthly visits. Out of 10 companies, 2 made the cut—exactly the ones worth reaching out to. Everything you would see in the video — multiple sources, logic, and filtering — runs inside Clay. Below is a quick guide and here is the link to the video: https://youtu.be/In_Ik6JrZs0