How to Define and Refine Your Ideal Customer Profile (ICP) for B2B Growth

The idea of an ICP is often misunderstood. Many teams treat it like a fixed definition of their target audience. But in reality, an ICP evolves with your business. In our latest video, we break down the practical workflow we use with B2B companies to actually define and refine their ICP over time—whether they’re early stage, growing, or already established. See how this process works in practice. https://youtu.be/J6nsgfIgTY0