How Building Custom, High-Intent Lead Lists Doubled My Campaign Results

I first heard Jordan Crawford talk about "The list is the message". The idea is building custom lists which usually are not available on b2b data providers. You usually get low volume but high intent lead lists. And lesser people are reaching out to them since data is harder to scrape / procure. Wanted to reach out to music festivals. Had claude code scrape out all the festivals in my target geo and then put my sdr hat on to get these tricky emails via claygent. The result? My stats doubles compared to my average campaign results. https://www.linkedin.com/posts/harsh-mamgain_i-first-heard-jordan-crawford-talk-about-activity-7457738719760928768-mrtC