Evaluate Event ROI: Transforming Exhibition Decisions with Data

Sharing a quick GTM use case we just published 👇 Most teams decide whether to invest in exhibitions based on pitch decks, logos, or gut feel. This post breaks down how to use Clay to evaluate event ROI before spending — using just the visitor list shared by organizers (job titles + company names). Key idea: ➡️ Turn raw event data into ICP fit + decision-maker signals ➡️ Score events before committing booth budgets ➡️ Shift exhibitions from marketing bets to data-backed GTM decisions Worth a read if events are part of your pipeline strategy. https://www.linkedin.com/posts/activity-7410284958138933248-HXgF?utm_source=share&utm[…]m=member_desktop&rcm=ACoAAANXkw8BJYDxY4VEuNmmFDaaVHXLiPPwdUc