Evaluate Event ROI: Transforming Exhibition Decisions with Data
Sharing a quick GTM use case we just published š Most teams decide whether to invest in exhibitions based on pitch decks, logos, or gut feel. This post breaks down how to use Clay to evaluate event ROI before spending ā using just the visitor list shared by organizers (job titles + company names). Key idea: ā”ļø Turn raw event data into ICP fit + decision-maker signals ā”ļø Score events before committing booth budgets ā”ļø Shift exhibitions from marketing bets to data-backed GTM decisions Worth a read if events are part of your pipeline strategy. https://www.linkedin.com/posts/activity-7410284958138933248-HXgF?utm_source=share&utm[ā¦]m=member_desktop&rcm=ACoAAANXkw8BJYDxY4VEuNmmFDaaVHXLiPPwdUc