Hey guys, quick question for you... I have a large list of creators, emails have been validated, i've sent 1 campaign to them (4 touchpoints). No links, no gifs. Reply rate was good. Want to send again to same list after short downtime. Curious... Because ive sent them an email before and landed in inbox, possible i can include a link or potentially even a gif in the email? I know it will lower deliverability but thought might be worth it. Thoughts?
Tagging some of our MVPs who might have some insight: Willy H., Stephanie H., Jordan C. Marina H.
Hey Jake G.! Personally, I try to avoid including a link in the 1st email of a sequence, but adding one in the 2nd or 3d is fine - especially if the emails are validated. Sending it as a 1st email to people who’ve already replied should be okay too - though I haven’t tested the deliverability in such case. For validated contacts you haven’t interacted with yet, I’d be a bit more cautious. Curious to hear what others think!
Marina H. Let's say i already emailed them in another sequence... Still not okay? Im guessing links are okay as a reply in the thread and not the initial email. What do you think about GIFs / Videos. People cold prospect with videos all the time but not sure how that impacts deliverability.
Sorry I never used GIFs/Videos as the personas I’ve worked with were all large enterprises in more conservative industries (pharma, automotive, etc) or researchers, so there was other kind of personalisation that worked for them. Perhaps check out some forums, other channels here and hopefully it will help you find the answer.