Hey Jonathan L. - welcome to the community. It's exciting that you're checking out Clay!
is there a good source out there for research on which data provider has the best data for a single account data point (e.g. revenue?).|
I ran a study with Clay on data provider quality. It's different depending on the data point (as you already mentioned) and this is a moving target... but I'll link to a few of my studies below:
Eric from Growth Engine X also published a study on the best work email providers.
I've heard repeatedly that especially for revenue, ZoomInfo has the best data. Why is that?
To be honest, I'm not sure if this is true. I've heard from MANY people ZI data is pretty bad and way overpriced.
Furthermore, I wouldn't trust revenue enrichment data unless you're selling to public companies who disclose their revenue in 10k reports etc. Private companies don't disclose their revenue, and therefore there's no consistent way to tell a private company's revenue from company to company, especially in different industries. Some industries can have tremendous revenue with small headcount, whereas others need tons of people relative to their revenue. Think roofing contractors vs saas founders or e-com stores. I would use another proxy for revenue if I were you, like headcount, or whatever is relevant in your industry.
How about for number of employees - anyone seen any research on who is best?
LinkedIn headcount is definitely the best in most cases, and this is available in Clay with the "Enrich Company" integration. It's really linkedin data, updated ~once every 30 days.
Hope this helps!
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