Improving Amazon Product Ranking for Trekking Poles: Let's Discuss!

Petar Rejman · 2025-08-28 18:35:05.375856+00

Subject: trekking poles question Hey Greg, Quick question - are your trekking poles on Amazon? I was searching for "trekking pole" and BCF Sports, your competitor, ranks #1 and appears a few more times on the page - maybe I missed you though. Reminds me of Peak Gear Co. They were missing out on massive search volume while their competitor owned page 1 for all the relevant terms. We worked on their amazon product rankings, listing optimization, and keyword targeting - took them from nowhere to $60K/month. I put together some ideas on how you could compete better on Amazon - want to jump on a call so we can go through them together? Any feedback on the copy?

Improving Amazon Product Ranking for Trekking Poles: Let's Discuss! | Clay

4 comments

· Sorted by Oldest

Stephen Karaolis
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this looks really solid. What are the variables?
Stephen Karaolis
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how many emails in the sequence?
Petar Rejman
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"trekking poles" - most suitable product found on their website with claygent "trekking pole" - same keyword from above, but now added as search query param. in scraperapi amazon search "BCF Sports" - competitor that has product listed #1 for this keyword on Amazon Peak Gear Co - dynamic case-study based on their category (sports hiking, sports fishing, etc.) 2 emails in a sequence total. The second email is just a draft at this point. Ssomething like: Hey Greg, These are 3 areas I’d start auditing so that you can outrank BCF Sports on Amazon:
I'd start by checking which long-tail keywords you're missing - most trekking pole brands only optimize for obvious terms while leaving money on the table with phrases like "carbon fiber hiking poles" where there's less competition.
Would review your product images against what's actually converting - the brands winning in outdoor gear usually nail the lifestyle shots that show the product in action, which makes a huge difference for purchase decisions.
I'd analyze your listing structure compared to the top performers - small tweaks to titles, bullets, and backend keywords often unlock better rankings without needing to outspend bigger competitors like BCF Sports.
Want to hop on a call so we can audit these together? Variables: Amazon competitor, and 3 ideas.
Petar Rejman
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Stephen Karaolis btw I got the feedback from my client on the copy: "I think the part I want to workshop a bit is the "your competitor is on page one and I couldn't find you" part. I know they're on Amazon or I wouldn't be emailing them, so I wouldn't say "are your products on Amazon / I can't find them." I also don't want to promise or convey that they'll ever get to page one of certain search result, or that not being on page one is necessarily bad. So maybe it's workshopping something around "I see competitor is dominating in XYZ area, I took a look at your ABC listings and came up with some ideas on how to compete better" He'd change the opening question and I wouldn't. What's your opinion on this. If I do what he thinks is right, I think the whole thing is broken - copy won't feel the same at all. To me, this looks like someone actually took 5-10 mins to do a quick research and propose changes. It's just the best version I was able to make. p.s. i'd use amazon search volume for specific keyword or category if it was cost efficient. but we are running a test campaign to prove some results. idk i think i'll just go for it and take responsibility lol

Stephen Karaolis
·
·
this looks really solid. What are the variables?
Stephen Karaolis
·
·
how many emails in the sequence?
Petar Rejman
·
·
"trekking poles" - most suitable product found on their website with claygent "trekking pole" - same keyword from above, but now added as search query param. in scraperapi amazon search "BCF Sports" - competitor that has product listed #1 for this keyword on Amazon Peak Gear Co - dynamic case-study based on their category (sports hiking, sports fishing, etc.) 2 emails in a sequence total. The second email is just a draft at this point. Ssomething like: Hey Greg, These are 3 areas I’d start auditing so that you can outrank BCF Sports on Amazon:
I'd start by checking which long-tail keywords you're missing - most trekking pole brands only optimize for obvious terms while leaving money on the table with phrases like "carbon fiber hiking poles" where there's less competition.
Would review your product images against what's actually converting - the brands winning in outdoor gear usually nail the lifestyle shots that show the product in action, which makes a huge difference for purchase decisions.
I'd analyze your listing structure compared to the top performers - small tweaks to titles, bullets, and backend keywords often unlock better rankings without needing to outspend bigger competitors like BCF Sports.
Want to hop on a call so we can audit these together? Variables: Amazon competitor, and 3 ideas.
Petar Rejman
·
·
Stephen Karaolis btw I got the feedback from my client on the copy: "I think the part I want to workshop a bit is the "your competitor is on page one and I couldn't find you" part. I know they're on Amazon or I wouldn't be emailing them, so I wouldn't say "are your products on Amazon / I can't find them." I also don't want to promise or convey that they'll ever get to page one of certain search result, or that not being on page one is necessarily bad. So maybe it's workshopping something around "I see competitor is dominating in XYZ area, I took a look at your ABC listings and came up with some ideas on how to compete better" He'd change the opening question and I wouldn't. What's your opinion on this. If I do what he thinks is right, I think the whole thing is broken - copy won't feel the same at all. To me, this looks like someone actually took 5-10 mins to do a quick research and propose changes. It's just the best version I was able to make. p.s. i'd use amazon search volume for specific keyword or category if it was cost efficient. but we are running a test campaign to prove some results. idk i think i'll just go for it and take responsibility lol