Seeking Data Source Alternatives for Sales Team Efficiency | Clay

Seeking Data Source Alternatives for Sales Team Efficiency

Hey, I am looking for some data experts that would be open to have a conversation together with me about what is the best data sources to use to build great list of companies and contacts for our sales team. Currently I am using a set-up where Apollo is my main source of data and then I use Clay to enrich and push to HubSpot. We are reaching the limit of what Apollo can provide with our Dutch market and I need to find other alternatives for the data source. Important is that we can get the technographic data (Companies using WordPress). I have tested BuiltWith and Wappalayze but with bad results (they are not accurate enough). So anyone that could help me shed some light on what other options is out there except; Lusha, Zoominfo, Kasper, Cognism, I would really appreciate. I have already tested them as well but without good results.

18 comments

Mark B.
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I would suggest separating Company and Contacts into 2 separate searches. Given your requirement for high end Technographics, take a look at HG Insights Contact data is a little different; you’ve used many of the providers for EMEA data, so this will be more difficult. Happy to chat about it all.
Jacob T.
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Pontus B. I'd suggest scraping from a solid wordpress lead pool and enriching w/ clay
Pontus B.
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Mark B. Thanks for the tip! Have you used HG insight yourself? What is the price for that tool, and what power do you see in it? Yeah, I am in a bit of a tricky situation at the moment trying to find a better way to do this.
Pontus B.
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Jacob T. What WordPress lead pool would you recommend? Beside Wappalyzer and BuiltWith?
Jacob T.
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I've heard the tech stack data is meh
Jacob T.
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Pontus B. you have to think of a place where you can scrape many sites using wordpress
Jacob T.
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not a generic tech stack tool
Jacob T.
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for example
Jacob T.
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g2.com is great saas lead pool, clutch.co is great for agencies, etc.
Jacob T.
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maybe finding lists of folks hiring wordpress developers etc
Mark B.
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HG is well regarded as the highest quality technographics in the industry. They are on the premium side of cost, but have now integrated into Clay Regardless if you're looking for technographics to be 100% you will be disapointed, the data asset simply isn't that accurate, but it is directional. Try layering multiple technographics that paint a better picture of your ICP rather than just looking solely at 1. What combination of technographics make sense for your ICP --> the more data points, the stronger directionally accurate it will be
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Daniël d.
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Hi Pontus, already found a solution? We have all the databases you mention and have years of experience regarding finding the right fit companies + contacts. Let me know. Happy to have a chat.
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michael v.
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I'd recommend using Clayagent to scrape the site and look for fingerprints of Wordpress. Much more accurate and much cheaper than HG Insights. (i've used HG Insights many times in the past)
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Jacob T.
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michael v. i doubt claygent could surface this reliably
Jacob T.
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Pontus B. I'm not sure if this is true, but I imagine wordpress websites have wordpress code in the page source. If that's true, your best bet is using an API that can extract raw html from the home page and see if it's powered by wordpress
Mark B.
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That is what BuiltWith does - quite reliably on front end technologies…he did say not much luck with them unfortunately
Pontus B.
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Yeah, thanks guys for all of the good ideas here!
michael v.
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Jacob T. Good call out. I haven't run this flow in a production setting (1000s of accounts) but have run it on 25 and I was happy with the results. That said, BuiltWith does this so I agree with Mark B. -- I'd start there