Issue with Domain Enrichment for AWS and Amazon Confusion

Kshitij P. · 2025-04-23 01:06:59.270369+00

Hi team - While enriching the companies using their domains, I ran into an issue where the enrichment for AWS and Amazon are the same, even though their domains are different. For amazon.com (http://amazon.com), the enrichment seems to fetch the details of AWS.

The issue you're experiencing with enrichment for Amazon and AWS might be related to how the enrichment process handles domain normalization and company relationships. Here's what could be happening: 1. Domain Normalization: Our system might be normalizing the domains to a common root, which could lead to similar enrichment results for related companies. 2. Company Relationships: Amazon and AWS are closely related entities, which might cause some enrichment sources to provide similar or identical information for both. 3. Data Sources: The enrichment process relies on external data sources, which might not always distinguish between parent companies and their subsidiaries. To address this, you might want to try using a more specific enrichment action that focuses on individual company data rather than relying solely on domain-based enrichment. Can you provide more details about which specific enrichment action you're using for these companies?

Sources: Enrich Companies (Waterfalls) [CRM Enrichment] - Clay University What is Enrichment? | Clay Normalize a Domain with Clay

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