We had done something similar for a IT services company about a year ago - analyzing prospects' existing webpage, create new content for them, and generate a new landing page (using their existing logo) - and send them a link to it - saying something to the effect of: "Hey, we generated this for you - want to have a chat?"
Guy got a phenomenal response rate - like over 70% - despite the "forbidden practice" of sending a link in the first cold email!
Anyhow, this feature looks gorgeous - hopefully folks can come up with even more innovative stuff using it!