Legitimate concern, and one I鈥檝e been sitting with personally. I haven鈥檛 been posting much on LinkedIn, and this is exactly the kind of thing that makes me question whether that鈥檚 a mistake right now.
We obsess over inbox placement and sender reputation, but the AI research layer your prospect hits before opening your message is basically uncontested. If your content isn鈥檛 getting cited in ChatGPT or Perplexity answers, you鈥檙e arriving cold in two places at once: the inbox and their mental model.
Starting to think individual credibility on LinkedIn isn鈥檛 a vanity play anymore. It鈥檚 pre-sequence infrastructure. The question I鈥檓 wrestling with: is now the right time to build that presence, or is the space already too crowded to cut through?