What additional matching logic can I use? Is there any documentation or use cases that go over that?
How fuzzy will this be? Can I get a confidence score?
Once my company names are normalized in both tables, should I use Lookup Multiple Rows with contains or equal filter?
I think the fuzzy match is way too conservative. My tables have slightly different name variations (e.g., “International Business Machines” vs. “IBM" vs "IMB, Inc") etc...