Tools for Targeting Engaged Contacts in Outreach Efforts | Clay

Tools for Targeting Engaged Contacts in Outreach Efforts

Hey everyone, every now and then I hear people talking about how they try to focus on contacts that have engaged with previous outreach and are thus more likely to respond again. Do you have a recommendation which tools / databases would allow us to do that?

5 comments

Daniela D.
·
·
Hey Alexander! Thanks for reaching out. Smartlead has a"subsequence" feature that lets you set up new interactions with leads based on how they responded to a campaign and have that run automatically. Here's a quick video showing this: https://www.youtube.com/watch?v=s1U_ncY5fWE Let me know if that looks like what you want to to set up.
Alexander F.
·
·
Thanks, Daniela! This is interesting, but we don't use Smartlead and I think it's not quite the use case I was referring to. I am particularly interested if there is a database where we can find leads that are more likely to respond based on data from prev. campaigns (also from other people reaching out to them)
Daniela D.
·
·
Ah got it! Thanks for clarifying. The way to approach this would be classifying the leads/companies you've received responses for in your campaigns. This can be based on the job title, department, company size and industry. Once you have that criteria set, you can use those to create a new search focused on leads that match the categories created. With companies, this can be with a lookalike search to find companies similar to where those contacts work, and a subsequent search to find employees with similar titles. Let me know if that helps.
1
Channeled
APP
·
·
Hi Alexander F.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
Channeled
APP
·
·
Thank you so much for sharing your feedback Alexander F.!