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Scaling ABM with Webflow and Clay Integration: WordPress Feasibility?
Hello! Alot of chatter on LinkedIn around scaling up ABM through the webflow and clay integration. Anyone knows if it's doable for WordPress as a CMS too? Asking for a friend :)
Our Webflow and Clay integration is designed specifically for Webflow and doesn't directly involve WordPress as a CMS. However, we can help you scale up your ABM efforts using Webflow and Clay. With this integration, you can create and update personalized ABM landing pages at scale, without coding. You can customize elements like titles, hero copy, images, and CTAs for multiple accounts quickly. For example, you can create account-specific pages with personalized content, logos, and brand colors. This allows for targeted ABM campaigns, similar to how Verkada's growth team uses Clay and Webflow. If you need more information or assistance with setting this up, please let me know.
Technically, if you are using a plugin which enables dynamic variables that can be passed via the url, It's possible. I've used custom landing pages in our outbound campaigns 3-4 years ago. It's the level of personalisation that differs
Our Webflow integration is specifically designed for Webflow and doesn't directly work with WordPress as a CMS. However, you're correct that it's technically possible to achieve similar ABM scaling with WordPress using custom solutions. The Clay-Webflow integration allows for easy creation and updating of personalized website content without coding. It's great for creating account-based landing pages, dynamic directories, and real-time information updates. While we don't have a native WordPress integration, you could potentially achieve similar results using WordPress plugins that enable dynamic variables passed via URL, as you mentioned. The level of personalization might differ, but the concept is similar. If you're interested in exploring ABM scaling options with Clay, I'd recommend checking out our "write to table" feature, which might offer some flexibility for your use case.