Here's how to create more effective email copy using AI in Clay:
1. For subject lines:
โข Keep them under 8 words
โข Use second person perspective
โข Reference specific thought leadership insights about your contact
2. For crafting effective AI prompts:
โข Provide 3-5 examples of your desired writing style
โข Include what to avoid (negative exclusion criteria)
โข Specify your formatting preferences and tone
โข Give clear structural instructions
3. For email body content:
โข Start with phrases like "Just read" or "Just listened to" when referencing research
โข Keep sentences concise while including valuable insights
โข Always feed previous lines to the AI to avoid repetition
โข Ensure each new sentence adds unique value