Here's how to create more effective email copy using AI in Clay:
1. For subject lines:
• Keep them under 8 words
• Use second person perspective
• Reference specific thought leadership insights about your contact
2. For crafting effective AI prompts:
• Provide 3-5 examples of your desired writing style
• Include what to avoid (negative exclusion criteria)
• Specify your formatting preferences and tone
• Give clear structural instructions
3. For email body content:
• Start with phrases like "Just read" or "Just listened to" when referencing research
• Keep sentences concise while including valuable insights
• Always feed previous lines to the AI to avoid repetition
• Ensure each new sentence adds unique value