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Seeking 12-Month Average Website Traffic for Clay Providers | Clay

Seeking 12-Month Average Website Traffic for Clay Providers

·Jan 07, 2026 09:16 PM·

is there a provider in clay where we can get their 12mo average website traffic? e.g. seasonal businesses such as macy's would have huge traffic in November and low traffic in February. I dont want to spend credits averaging individual months via the semrush enrichment

3 comments

· Sorted by Oldest

Clay Support
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Unfortunately, there isn't a single provider in Clay that gives you a 12-month average directly. The available traffic providers (Semrush, SerpStat, and Similarweb) all provide monthly snapshots rather than averaged data. [1] [2]
SerpStat might be your best alternative since it provides "total estimated monthly organic traffic" and uses search volume data for more consistent estimates compared to clickstream data, which could help reduce seasonal variability. [3] But you'd still need to pull multiple months and calculate the average yourself if you want that 12-month view.
Clay Support
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Is that what you were looking for?
Clay Support
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If you need any more help with finding the best way to get website traffic data or have other questions, I’m here to assist. Would you like to share more about what you’re trying to achieve with this data?