Effective Strategies to Filter Companies for Your ICP

The most credit-efficient approach is to qualify leads before enriching by filtering out non-ICP companies early in your process. Best methods: • Use AI ICP Search - Input your domain and AI automatically generates filters based on your website. This costs zero credits and creates high-quality initial filters. • Set up conditional runs - Use AI formulas to filter rows based on specific criteria (location, company size, industry) so you only enrich qualified contacts. • Preview before importing - Check list quality and adjust filters to ensure ICP alignment before spending credits on enrichment. This prevents unnecessary credit usage by enriching only contacts that meet your baseline ICP criteria.

Sources: Guide: Ways to save Clay credits | Documentation | Clay University Find Your ICP with AI - Clay University Flexibly run any workflows based on conditional logic | Clay