Issue with Work Email Waterfall: Duplicate Invalid Emails Found

I configured a work email waterfall, and I am facing this: LeadMagic finds an email, and Zerobounce rejects the email as it is a catch-all. But the waterfall continues to search for that email (finding the same email over and over again), fortunately, Zerobouce run condition is not met, so it does not run again. But I am spending 12 credits times 60 (so far) on finding the same invalid email.

12 comments

Mike R.
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Try using Enrichley instead of zerobounce since Enrichley verifies both regular emails and catch-all emails. That way you’re not wasting a bunch of email finding credits over and over
Clay
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Enable the "Only mark 'Safe to Send' emails as valid" option in your waterfall configuration. This will exclude catch-all emails from being marked as valid, preventing the waterfall from continuing to search after ZeroBounce identifies them as catch-all. By default, Clay treats catch-all emails as valid, which is why your waterfall keeps running even after ZeroBounce rejects them. The "Safe to Send" toggle ensures only emails categorized as "valid" (not catch-all) will be returned, stopping the waterfall when catch-all emails are found.
Sources: Enrich People (Waterfalls) [Automated Outbound] - Clay University Enrich People (Waterfalls) [Automated Outbound] - Clay University Enrich People (Waterfalls) [Clay 101] - Clay University Zerobounce integration overview | Documentation | Clay University Validate Email with Zero Bounce
Clay
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You can switch to Enrichley as your email validation provider in the waterfall configuration. Enrichley validates emails and charges 1 credit per enriched cell when using our managed account. You have flexibility to choose different validation providers beyond ZeroBounce in your waterfall setup. This should help reduce the credit waste you're experiencing with repeated email finding attempts.
Sources: Enrichley integration overview | Documentation | Clay University Enrich People (Waterfalls) [Clay 101] - Clay University Enrich People (Waterfalls) [CRM Enrichment] - Clay University
Luis C.
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But this does not seems to be a problem with Zerobounce not catching an invalid email, it clearly says that the email is invalid, but the next item in the waterfall runs anyway.
Luis C.
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Here is the table: https://app.clay.com/workspaces/601405/workbooks/wb_0syskdi3htXtVFEn9bq/tables/t_0szifx4sviXkvGSVpRJ/views/gv_0szifx4hEwK53xw3qGr
Mike R.
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The point of a waterfall is to keep running until you get a valid email though. I’m saying, you can see neverbounce shows catch all which they can’t verify, if you used Enrichley you’d be able to verify 40-60% of those which would then save you all the additional email finding credits credits after
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Smit V.
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Hey Luis, thank you for reaching out! You’re right, the waterfall keeps running even if it finds the same email. That’s because we don’t know what email the provider will return without asking for it, which is why there’s a credit cost. However, we don’t call the email validation provider again for the same email when we already know it’s invalid and what the status will be. You’re also correct that different validation providers can give different results for the same email. If you feel confident in using Enrichely as your email validator, you could stick with that, it may help reduce your credit usage. Let me know if I can help you with anything else :) - Smit
Valentin
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Luis C. catch-all is not necessarily "invalid" even though that's how Clay displays it, it just means that Zerobounce wasn't able to verify it (since they don't support catch-all) Switching the validation provider in your waterfall to Findymail solves this, as it supports real time catch all verification
Sayli G.
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Hey! Jumping in here for Smit. As he mentioned we cannot guarantee that the next data provider will not find the same email since the databases are independent. The validation however can be cut off for the same email on our end since we end up eating that cost. I would also suggest using Enrichley since the sub statuses help get more information on whether they are actually invalid or not. The hit rate also depends on the kind of emails you are looking for (their geographic distribution, industry etc).
Luis C.
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Got it. I changed email check provider as recommended.
Sayli G.
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Great! Is there anything else I can help you with?
Sayli G.
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Going to go ahead and close this out for now :)

Issue with Work Email Waterfall: Duplicate Invalid Emails Found | Clay