Identifying Total Ad Spend Field in Adbeat's Media Mix Analysis

Patryk W. · 2025-12-04T13:06:53.193Z

Which field represents "Total ad spend" in Adbeat's action: "Find the ad media mix and associated spend for a company with Adbeat"?

Identifying Total Ad Spend Field in Adbeat's Media Mix Analysis | Clay

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In the "Find the ad media mix and associated spend for a company" action, total ad spend is represented in the Total Spend Values output field, which shows monetary spend on each advertising channel and the overall total. [1]
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Is that what you were looking for?
Patryk W.
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So Totals > Total? It is value in dollars?\
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Yes, exactly. In the "Total Spend Values" output field, you'll see both individual channel amounts and the overall total—all expressed as monetary values in dollars. [1]
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Did that answer your question?
Patryk W.
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in your guide available here: https://www.clay.com/university/lesson/advertising-ad-intelligence-in-clay-signals-abm you say that it is advised to take companies that have Total ad spend higher than 1 million. But is it reasonable? I see that Adidas has less than half a million for example
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The $1 million threshold isn't a hard rule—it's just one data point in the workflow. The guide shows using total ad spend alongside other signals like paid traffic percentage and traffic growth to identify high-intent advertisers. [1]
Adidas showing under $500k could reflect data limitations, seasonal spending, or specific time periods. The key is combining multiple signals rather than relying solely on spend thresholds.
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Does that clarify things?
Patryk W.
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okay, so what period should i use in the Adbeat action? Last 3 months? last month?
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The Adbeat action accepts flexible date ranges—you can use YYYY-MM-DD format or natural language like "last month" or "last 3 months." [1]
For most advertising analysis, last 3 months gives a better picture of spending patterns and reduces seasonal fluctuations. Last month works if you need more recent data or are tracking rapid changes.
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Patryk W.
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but what period did Sarah use? She didnt show the period on the video
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The specific time period Sarah used in the video isn't mentioned in our documentation. The Adbeat integration accepts flexible date ranges in YYYY-MM-DD format or natural language like "last month" or "last 3 months." [1]
Which video are you referring to so I can help you find more details about the workflow she demonstrated?
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If you still need help understanding the time period used or anything else related to the Adbeat action, I’m here to assist. Would you like to provide more details about the video or the specific workflow you’re trying to follow?
Patryk W.
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https://www.youtube.com/watch?v=WhJ_dr7Ggo8&t=225s

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