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Does Enriching Contacts by Location Matter for Grocery Chains?

·Jun 04, 2025 06:33 PM·

I am trying to pull vp to director level contacts for a grocery store chain, does it matter if I enrich off of a specific store along the chain, or the cooperate hq? Is any part of the people process going to take the pysical location into account for the cooperate employees?

2 comments

· Sorted by Oldest

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For finding VP to director level contacts at a grocery chain, it's better to enrich using the corporate HQ domain rather than individual store locations. When you use Clay's Find People feature, you can filter contacts by job title, seniority, and location while targeting the parent company. Clay automatically links your company table to your people table, allowing you to pull company attributes into your people data. This means you'll get the corporate-level executives rather than store-specific management.
Sources: Find People [Clay 101] - Clay University Find People [Clay 101] - Clay University
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