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Best Practices for Finding and Enriching Local Business Data | Clay

Best Practices for Finding and Enriching Local Business Data

·Oct 29, 2025 05:42 AM·

What's the best practice these days to find local businesses, enrich with data like years in business, reviews, etc, find their owners, enrich owners with contact info, LinkedIn profile, etc?

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· Sorted by Oldest

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Here's the best practice workflow for finding and enriching local businesses:
1. Find Local Businesses
Use the "Find Local Businesses using Google Maps" table source to pull businesses from specific regions and industries. This retrieves business names, addresses, phone numbers, Google and Yelp reviews, and website links. [1]
2. Enrich Business Data
Use Claygent to analyze business websites, Google Maps data, and Yelp reviews to gather detailed information like business overview and reviews.
3. Find Business Owners
Use our "SMBs - Find and Verify Decision Makers + Contact Information" waterfall recipe. This automatically identifies business owners using multiple approaches optimized for smaller organizations. [2] [3]
Alternatively, use the Openmart integration's "Find people at company" action to locate owners and decision makers. [4]
4. Enrich Owner Contact Info
The waterfall enrichment will find and validate work emails and LinkedIn profile URLs for the identified owners. [5]
This entire workflow can be done in our ready-to-use templates that automate these steps.
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If you need any more help with finding and enriching local business data, I'm here to assist. Would you like to provide more details about what you're trying to achieve or any specific challenges you're facing?