Filtering Leads for OMS/WMS/ERP Tech in BuiltWith Enrichment | Clay

Filtering Leads for OMS/WMS/ERP Tech in BuiltWith Enrichment

·Aug 12, 2025 03:44 PM·

Subject: Need Help Filtering Leads for OMS/WMS/ERP Tech in BuiltWith Enrichment Hi Clay Support, I’m trying to run a campaign where I only want leads that have one or more of these BuiltWith technology categories:

[
  "Warehouse Management System",
  "Order Management System",
  "Inventory Management System",
  "Enterprise Resource Planning"
]

What I’ve tried:

Added the BuiltWith Technologies enrichment to my company list in Clay.
Used a filter step for technologiesFound CONTAINS any of the above.
However, the enrichment is either returning no matches or pulling in unrelated techs that aren’t part of these categories.

Example issue: This output shows keywordsFound: "extensiv" but the actual technologiesFound value is jQBrowser, which is unrelated to Extensiv WMS. This is creating false positives:

{
  "matchesFound": {
    "extensiv": [
      {
        "Tag": "javascript",
        "Link": "https://davecardwell.co.uk/javascript/jquery/plugins/jquery-browserdetect/",
        "Name": "jQBrowser",
        "IsPremium": "no",
        "Categories": "Compatibility",
        "Description": "jQBrowser is a plugin for the jQuery JavaScript library that replaces the $.browser object with a more robust and extensive detection.",
        "LastDetected": "2024-03-31T07:00:00.000Z",
        "FirstDetected": "2023-10-26T07:00:00.000Z"
      }
    ]
  },
  "keywordsFound": "extensiv",
  "technologiesFound": "jQBrowser",
  "numberOfTotalTechnologies": 344,
  "numberOfMatchingTechnologies": 1
}

What I need help with:

1.
Confirm if my category names exactly match BuiltWith’s internal tag names and are valid for technologiesFound filtering.
2.
If not, provide the exact tag names for these categories from BuiltWith’s dataset.
3.
Recommend the best way in Clay to filter companies to only those that use OMS/WMS/ERP systems, verified by BuiltWith, without keyword false positives.
4.
If category detection is limited, suggest a multi-enrichment approach (BuiltWith + Clearbit, etc.) for better accuracy.

Goal: A clean, verified list of companies running any OMS, WMS, IMS, or ERP so I can segment and run targeted outreach campaigns for my client. Thanks for your help,

Clay
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For better technology filtering, use the "Keyword or Category Filter" field in BuiltWith's configuration to specify exact technology names rather than relying on post-enrichment filtering. Enable "Only Return Exact Technology Names" and "Use Description in Keyword or Category Match" toggles for more precise results. For enterprise technology detection, consider HG Insights instead of BuiltWith. HG Insights specializes in finding companies by specific tech stacks and offers more granular enterprise software detection. You can use HG Insights to "Find Companies by Tech Stack" and search for specific ERP, WMS, or OMS solutions directly, which should eliminate the false positives you're experiencing. If you need further help troubleshooting your specific BuiltWith configuration, request human assistance by clicking on "Talk to a person."
Sources: Find Technology Stack with BuiltWith BuiltWith overview | Documentation | Clay University Clay integrates with HG Insights, unlocking enterprise-grade technology intelligence for anyone - The GTM with Clay Blog
Edward A.
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Agent
Edward A.
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https://app.clay.com/workspaces/491969/workbooks/wb_0sz1akr6EqMqxgxR2Th/tables/t_0sz1akr5sHt7hs9wNrN/views/gv_0sz1akrmsanwDHQxbg2
Clay
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Hey Edward, thanks for your patience with this and being so clear about the problem, question, and expected solution! I'm taking a deeper look now.
Edward A.
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Ok
Clay
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Thanks for your patience here Edward. I took a deeper look at your "Full Tech Stack" enrichment set up and I was able to identify a few optimizations to ensure you get more accurate matching for the tech stack you are looking for. Lets look at the "Quick Setup" tab in the enrichment settings first:
(256 kB)
1. Under "Column Mapping > Technology Filter" I'd advice you to add specific names of technologies you're looking for instead of a broader tech category like ERP - maybe input the top 10/20 ERP tools in the market. You'd do the same for WMS, OMS, and IMS. Name the tools/ products instead of the tech category here. 2. Under "Verify technology usage > Product Categories" is where you can input the broad categories you have been using thus far - "Warehouse Management System", "Order Management System", "Inventory Management System", "Enterprise Resource Planning" 3. Under "Verify technology usage > Products" - here again I'd add the same specific product names as in step 1 above. Next we can shift to the "Full configuration" tab in the enrichment settings and click on the "BuiltWith" action under "Waterfall sequence" (see below)
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Here you can refine your keyword search some more to avoid false positives by following these steps:
(272 kB)
1. Under the "Column Mapping > Keyword or Category Filter" I would name the specific product/ tech tool names (SAP, Oracle, NetSuite, etc when it comes to ERPs for instance) as well as the broader categories that you have already identified - "Warehouse Management System", "Order Management System", "Inventory Management System", "Enterprise Resource Planning" 2. I would also recommend turning the toggles ON for "Only Return Exact Technology Names?" and "Use Description in Keyword or Category Match?". This will look for exact matches and also hunt for the technology or category in the descriptions. Once you have made these changes, I would re-run the enrichment for a few rows to verify how it is performing and then tweak as necessary before running it for the full table. Hopefully this will help significantly reduce the gap between where you are and where you want to get to in identifying your outreach campaign prospects!
Edward A.
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I tried name them but it isn’t working
Clay
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Ah I see. I did go into your enrichment configuration and noticed that you are still using broad product categories like so: [ "Warehouse Management System", "Order Management System", "Inventory Management System", "Enterprise Resource Planning" ] I tried to replicate your enrichment on the same data. However, here is the enrichment config I tested with and was able find some more success and less false positives. As you can see, I made use of the "Technology Filter" field under the column mapping section.
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Clay
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It may not be possible to find every OMS, WMS, IMS, ERP the company uses but I believe the only way to get closer to the truth is to be more specific with your filters. I reckon this exercise will involve building a long list specific tools you're looking for within the prospective customer's tech stack and then inputting those under the enrichment settings. As an example, when I was testing your use case above, I asked chatgpt to provide names of popular tools across categories and then used some of them in my configuration.
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Edward A.
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Would it be ok to jump on a quick call?
Clay
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Hey Edward, Unfortunately, currently we do not have the bandwidth for 1v1 support calls. However, you can join us for live Clay Demos. This is the best place to ask support team questions in a live setting. We offer Live Demos every week at the following times. You can sign up for any of these times here: https://www.clay.com/webinar/clay-open-studio ** Tuesdays @ 3 PM EST ** Wednesday @ 11 AM EST * Thursdays @ 8 AM EST Let me know if you are still unsure about this specific issue, I would be happy to record a loom for you with a more in depth explanation of my approach. Thank you!
Channeled
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Edward A.
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ok, can u share a loom of how i do this