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Improving Your Lead Scoring Formula for Better Results | Clay

Improving Your Lead Scoring Formula for Better Results

·Jul 23, 2025 09:15 AM·

I struggle with my lead scoring formula which doesn’t seem to count right (as attached. I should have some leads with higher score). Could you please provide with a correct prompt to score leads as followed (see attached as well)

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To create an accurate lead scoring formula in Clay: Step 1: Add a new column and set the type to Formula. Step 2: Use the Formula Generator - type what you'd like to do and reference columns with "/". For number-based scoring: Create formulas that add points for attributes like company size, role, or revenue. Example scoring criteria: ** Company headcount: 0-500 (0 pts), 500-5K (1 pt), 5K-10K (2 pts), 10K+ (3 pts) ** Seniority: ICs (0 pts), Managers (1 pt), Directors/VPs (2 pts), C-suite (3 pts) ** Industry: Recruiting (1 pt), VC (2 pts), Advertising (3 pts), Software (4 pts) Clay has a built-in lead scoring modal that makes building your scoring model easier. Click Generate Formula, review the output, then *Save Formula.
Sources: Lead scoring overview | Documentation | Clay University Lead scoring overview | Documentation | Clay University Lead Scoring [Clay 101] - Clay University Lead Scoring [Clay 101] - Clay University Formulas