Using IP Addresses in Find People Searches for Web Traffic

Aaron F. · 2025-12-18T22:41:29.564Z

Is there a way to use find people searches referencing a column in a row? Specifically if we have Web traffic signal running and it's showing the IP address of that traffic, can I use that input in find people somehow?

Using IP Addresses in Find People Searches for Web Traffic | Clay

8 comments

· Sorted by Oldest

Clay Support
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You can't directly use IP addresses from web traffic signals in Find People searches. Find People searches for individuals using criteria like job title, company, location, and experience—not IP addresses. [1]
However, web traffic data groups visitors by company domain, not individual IP addresses. [2] If your web traffic signal identifies company domains from those IP addresses, you could potentially use those company identifiers in Find People searches using the "Company Identifier Parameters" to search for people at specific companies.
The Find People tool doesn't support IP address inputs as search parameters.
Clay Support
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Is that what you were looking for?
Aaron F.
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No, I want to search for people by geo based on data in the table
Clay Support
APP
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I understand this can be frustrating. I’m connecting you to a human agent who can assist you further.
Clay Support
APP
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·
Our support team has got your message and we'll get back to you soon!
If you’re dealing with a specific table, drop the URL below so we can help you quicker. Otherwise, someone from our team will be in touch soon!

image.png(93 kB)
Sayli G.
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Hello Aaron! Thanks for reaching out! To confirm what you mean are you trying to use IP Addresses to find people who were visiting the website? You can't use IP addresses directly in Find People searches, but you can use the companies identified from your Web Intent signal. Here's how: 1. From your Web Intent table, click Actions → Find People at These Companies 2. Select your Web Intent table as the company source 3. Set your search filters (titles, experience, etc.) 4. Clay will use the company domains (not IPs) from the de-anonymized web traffic to find people The Web Intent signal de-anonymizes IPs to companies, then Find People searches use those company domains. You're essentially chaining: IP → Company → People.
Aaron F.
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Hey Sayli - thanks for the response. What I had been trying to do was:
1.
Domain of visiting company
2.
Drill down into the IP of the visiting activity
3.
Search the for people within the company with that IP detail in mind
The use case here is if a company with thousands of employees across the world hits our site, we can try to target our outreach by understanding if the visit is someone from their NYC office for example. I think I've found a workaround so all good.
Sayli G.
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Great! Glad to know you resolved it. Going to go ahead and close this out then :)

Clay Support
APP
·
·
You can't directly use IP addresses from web traffic signals in Find People searches. Find People searches for individuals using criteria like job title, company, location, and experience—not IP addresses. [1]
However, web traffic data groups visitors by company domain, not individual IP addresses. [2] If your web traffic signal identifies company domains from those IP addresses, you could potentially use those company identifiers in Find People searches using the "Company Identifier Parameters" to search for people at specific companies.
The Find People tool doesn't support IP address inputs as search parameters.
Clay Support
APP
·
·
Is that what you were looking for?
Aaron F.
·
·
No, I want to search for people by geo based on data in the table
Clay Support
APP
·
·
I understand this can be frustrating. I’m connecting you to a human agent who can assist you further.
Clay Support
APP
·
·
Our support team has got your message and we'll get back to you soon!
If you’re dealing with a specific table, drop the URL below so we can help you quicker. Otherwise, someone from our team will be in touch soon!

image.png(93 kB)
Sayli G.
·
·
Hello Aaron! Thanks for reaching out! To confirm what you mean are you trying to use IP Addresses to find people who were visiting the website? You can't use IP addresses directly in Find People searches, but you can use the companies identified from your Web Intent signal. Here's how: 1. From your Web Intent table, click Actions → Find People at These Companies 2. Select your Web Intent table as the company source 3. Set your search filters (titles, experience, etc.) 4. Clay will use the company domains (not IPs) from the de-anonymized web traffic to find people The Web Intent signal de-anonymizes IPs to companies, then Find People searches use those company domains. You're essentially chaining: IP → Company → People.
Aaron F.
·
·
Hey Sayli - thanks for the response. What I had been trying to do was:
1.
Domain of visiting company
2.
Drill down into the IP of the visiting activity
3.
Search the for people within the company with that IP detail in mind
The use case here is if a company with thousands of employees across the world hits our site, we can try to target our outreach by understanding if the visit is someone from their NYC office for example. I think I've found a workaround so all good.
Sayli G.
·
·
Great! Glad to know you resolved it. Going to go ahead and close this out then :)