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Complex Outbound Clay Campaigns: Ideas and Resources
What are some of the clay outbound campaigns that i can run that are a little complex and contains a couple of steps? can you share a list or share the resource from your website?
What are some of the clay outbound campaigns that i can run that are a little complex and contains a couple of steps? can you share a list or share the resource from your website?
Here are complex multi-step outbound campaigns you can run: Advanced Campaign Examples: • Custom Gift Campaigns - Scrape prospect profiles, use AI to find unique details, create personalized mug images with puns, offer gift + restaurant gift cards for meetings • Competitor Social Monitoring - Track competitor mentions via Trigify, filter for ICP, analyze sentiment with Claygent, push to email sequencer • Funding Event Outreach - Monitor recent fundraising rounds, send personalized messages on email/LinkedIn • Local Business Prospecting - Monitor new businesses via Google Maps, identify decision-makers, funnel into campaigns Core 5-Step Framework: 1. Refine ICP 2. Data gathering/prospect identification 3. Targeted enrichment 4. AI-powered personalized snippets 5. CRM/sequencer integration Learning Resources: • Clay University's Automated Outbound course • Specific guides: Find Companies, Find People, AI Snippets, Personalized Direct Email Campaigns Visit Clay University to access these step-by-step tutorials and templates.
can you share more ideas?
Here are additional complex multi-step campaign ideas: Creative Campaigns: • Location-Based Restaurant Offers - Find top-rated restaurants near prospects via Yelp, offer gift cards for meetings • Custom Mug Campaigns - Scrape profiles, use AI to find unique details, create personalized mug images with puns • Case Study Personalization - Pull case studies from prospects' websites, tailor messaging around their success stories Multi-Channel Sequences: • Omni-Channel Workflows - Start with email, follow with LinkedIn connection 24 hours later, then Twitter DM if no response • Website Visitor Campaigns - Use RB2B to identify visitors, qualify by job title/industry, trigger personalized sequences AI-Powered Campaigns: • Marketing Ideas Generation - Create useful marketing suggestions for prospects, then ask about their current outbound tactics • Influencer Outreach - Find influencers from social platforms, use recent posts to craft personalized sequences Templates Available: • Multi-step sequence messaging with Twain • Case study personalization workflows • Website visitor conversion campaigns These campaigns leverage our 5-step framework: ICP refinement, data gathering, enrichment, AI personalization, and CRM integration.
Sources: Outbound Sales Automation is the Future: How to 10x your pipeline with AI - The GTM with Clay Blog AI for sales prospecting: A complete guide - The GTM with Clay Blog Automated Omnichannel Outreach Via Social Media and Emails With La Growth Machine [Automated Outbound] - Clay University Claybooks: Personalize outbound messaging using case studies from your prospects’ websites | Clay.com Claybooks: Turn website visitors into warm outbound using Clay, RB2B and Lemlist | Clay.com How Sendoso uses Clay to inject creativity, efficiency, and $1M in pipeline into their outbound motion - The GTM with Clay Blog Claybooks: Find, qualify, and contact influencers from YouTube, Instagram, or TikTok | Clay.com Intro to Personalized Outreach at Scale [Automated Outbound] - Clay University