Best Practices for Identifying Socials from Gmail Addresses

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Clay S. What are the best practices to identify someone socials (Instagram, LinkedIn) based on private @gmail address? Also what’s usually the success rate on this more or less from email captured to person identifies?

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Clay
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To identify social profiles like LinkedIn using a private @gmail address, best practices include: ** Combine the email with the person's full name for enrichment. ** If available, extract and use the company name from the email domain to improve match rates. * Test on a small sample first to gauge accuracy before scaling up. Success rates can vary. For LinkedIn, match rates using name and email inputs are typically around 50%, but using Clay's enrichment tools can nearly double this rate in some cases. Overall, expect coverage between 43% and 53% for valid matches, depending on data quality and provider used .
Sources: How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail - The GTM with Clay Blog Data Test Methodology | Documentation | Clay University
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